Hi, I'm Ali — an independent publisher and lifestyle designer. My journey started about seven years ago when I discovered The Desire Map by Danielle LaPorte. At the time, I was trying to understand what truly mattered to me. Despite having all the outward signs of success, I felt like something was missing, like my light wasn’t as bright as it could be.

In Danielle’s book, she guides you through a process of reflecting on five key areas of your life, identifying how you want to feel in each, and narrowing down those feelings to a short list of core words. For me, those words became energised, bright, peaceful, unrestrained, and enlightened. I still have that list pinned up in my kitchen today—it’s a visual reminder of my core values, and even though I’ve committed those words to memory, sometimes I need that simple reminder to help guide my decisions.

This process sparked a deep desire to design my life around these core feelings. From there, I began exploring different tools and techniques to refine how I live. With a professional background in design, I thought—why not apply the same design principles I use in my work to my own life?

I created a framework inspired by principles like Connection, Flow, Functionality, Balance, and Aesthetic to guide how I wanted to live, and after much research and personal exploration, this framework has evolved into what is now The Modern Flow Collective. While I don’t claim to have all the answers, this space allows me to share the tools and resources that have helped me find greater clarity and alignment in my own life with other women seeking to live with more connection, purpose, flow, and balance.